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En Dimad, estamos comprometidos con la gestión responsable y transparente de los recursos que recibimos. Creemos que la confianza de nuestros socios y colaboradores es esencial para seguir impulsando el diseño como motor de cambio, y por eso rendimos cuentas de manera clara y accesible.

We welcome you

The Designers Association of Madrid or Dimad is a project to pool the energies of professionals with years of experience and of young professionals, who are just starting out and who are struggling to make their way. Only by joining us will it be possible to draw a more favorable design landscape. Of all designs.

Dimad starts from a broad concept of design. Design understood as the culture of the project. This open idea fits all those who work, are interested in or are linked, in one way or another, to design: designers, teachers, architects, editors, art directors, managers, businessmen, students, historians, critics, architects...

Everyone, welcome to Dimad.

Design is a beginning, not an end.

Design is not a branch of art even though it is closely linked to creation. But above all, design cannot be an end in itself. We design in the environment and for the environment. Design must be a discipline of public utility, which is why it is loaded with the future.

Something is happening in Madrid.

Something that has to do with their vital and open nature. With the energy of a city that moves fast, somewhat chaotic, that always seems to be unfinished, but that is beginning to believe in itself.

Designers, who are quite a few of us in Madrid, now have to play a key role. It is we, the design professionals in all their fields, who must address society to explain who we are and what we do. To demonstrate that design, in addition to being a major cultural factor, is also a vector of economic progress. Pedagogical about the usefulness of design, through design itself, is now our job.

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Design has established itself as a key productive activity, whose process, based on innovation, plays a significant and structural role in the development of both culture and the economy. The growing role of design in society is reflected in the exponential increase of professionals and their international projection, the proliferation of specialized educational centers and the growing interest of the media, the press and events dedicated to the sector. These factors have paved the way for design to become socially established as a profession in constant evolution, where the quality of the work of our designers is recognized beyond our borders.

In recent decades, design has become an indispensable creative engine, closely linked to the development of industry and services. It has become a strategic factor for dynamization and economic progress in an increasingly globalized society.

This momentum can only be sustained through the organized interaction of the four key agents involved: companies, schools, public administrations and designers.

In addition, design shapes a universe of products and services that respond precisely to the cultural characteristics of our society. Nowadays, it is an indispensable part of cultural heritage, present in museums, exhibition halls and promotional spaces, as well as in those companies that integrate design values into their production and communication strategies.

Team

On December 14, 2022, an Ordinary and Extraordinary General Assembly of the Association took place, from which the new Board of Directors of DIMAD, composed of the following members, was elected.

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Javier Sanz Cortés
President

Director of the Degree in Product Design at ESNE. He was Design Director at Mormedi, Maurice Lacroix, Sandoz, Viceroy and Garza-Diviloc.

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Dario Assante
Secretary

Learning Architect. He was Director of IED Madrid and Member of the Scientific Committee and the Executive Committee of the IDB. He has also worked as an architect.

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Carmen Martínez Trillo-Figueroa
Treasurer

Doctor and Professor of Fashion Design at the University of Navarra and ESIC University. She was formerly Founder/Creative at TRILLO @CO.

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Tomás Antón Escobar
Vocal

Director of User Experience at Unicaja. He directed Digital Design and Strategy departments at companies such as Liberbank and Everis.

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Mª Luisa Walliser Martín
Vocal

Doctor and Coordinator of the Degree in Integral Design and Image Management at the Rey Juan Carlos University of Madrid. She was Co-founder of Cubo3 Arquitectura.

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Susana Sancho Céspedes
Vocal

Co-founder and Creative Director of Noviembre Estudio. She is a professor of the Degree in Integral Design and Image Management at URJC.

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David de Prado Vázquez
Vocal

Global Director of Design at IKEA, Financial Services and Food, he was previously Director of Strategic Design and Services at BBVA. He is also a teacher.

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Daniel García Sánchez
Vocal

Co-founder and CEO of Woodendot, he was an Industrial Designer at GPD, Grupo Acciona. He teaches at Nebrija University and at IED.

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Miguel Leiro Fernández-Cuesta
Vocal

President of the Office of Design and Director at Miguel Leiro Design. He is also a Tutor Professor in the Master's Degree in Product Design at IED.

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Antonio Jesús Luna
Vocal

Co-editor of ROOM Design. Project Director at TEXTOLIA. He is also a Professor at the University of Córdoba, at UFV, IED and IADE.

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Frédéric Misik
Vocal

Director and Founder of Misikdesign, he was a Senior Product Designer at Mormedi. He manages the University Master's Degree in Product Design at ESNE.

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Adolfo Nadal Serrano
Vocal

Director and Founder of Misikdesign, he was a Senior Product Designer at Mormedi. He manages the University Master's Degree in Product Design at ESNE.

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Gianluca Pugliese
Vocal

Italian Design Ambassador. Founder of LOWPOLY, WASP distributor. Professor of Technology and Sustainability at IE University.

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Luis Conde Arranz
Vocal

Doctor, Coordinator and Professor of the Master's Degree in Interactive Design, at the Escuela Superior de Diseño de Madrid ESDM. Expert in Creativity Applied to Design.

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Enrique Bordes Cabrera
Vocal

Doctor, Graphic and Space Designer, he is currently a teacher at UPM, in the ETSAM Department of Graphic Ideation. He has also worked as an Architect.

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Statutes

Statutes are the fundamental rules that regulate Dimad. It is a document without the character of a legal norm, although they are binding on all partners. In this section you can learn about the Association's Statutes and Internal Regime Rules.

Madrid Design Foundation

The Madrid Design Foundation was established on December 1, 2006 on the initiative of the Madrid Designers Association. Its lines of action focus on the promotion of design in Madrid, creating strategies for its development and dissemination in the fields of culture, business, public and private institutions, and on establishing relationships with other related organizations. Through these actions, the Foundation seeks to improve and optimize the relationship between design and companies and industries, in addition to strengthening institutional and international relations, with a special focus on Ibero-America and Europe. It also collaborates with other Spanish entities specialized in the promotion of design.

To achieve these objectives, the Madrid Design Foundation manages an emblematic space for the promotion of design in Matadero Madrid: the Design Center, the result of an agreement signed with the Madrid City Council. In this space, several projects have been developed in line with the Foundation's mission, such as the Ibero-American Design Biennial, Madrid Gráfica and the Design Months. To date, these events have involved the collaboration of embassies and governments of countries such as the Netherlands, Finland and France.

At the institutional level, the foundation maintains collaboration agreements with numerous public entities and private companies, actively participating in carrying out studies such as “Design in Madrid” and in the elaboration of the bases for a Strategic Plan for Industrial Design, prepared for the General Directorate of Industry, Energy and Mines of the Community of Madrid. In addition, it has created Factor Diseño, a platform for local companies whose objective is to value design as a key factor in economic and business development, through various initiatives.

Contracts, agreements and grants with the public administration

Contracts, agreements and grants with the public administration

  • 2022. Minor service contract with the Spanish Agency for International Cooperation and Development, from October 2022, for the “Coordination, management, production of the works participating in the design exhibition that will be presented at Casa América from 21 to 25 November 2022 and possible exhibition in Ecuador”. Economic consideration: 14,500€ (VAT not included).
  • 2022. Addendum, dated May 5, 2022, to the Agreement for the transfer of spaces in Matadero Madrid signed between Madrid Destino Cultura Turismo y Negocio, S.A. and the DIMAD Foundation, dated July 18, 2012, for the organization of the Exhibition The National: Light Years, by photographer Graham Macindoe, and the parallel activities that take place within the framework of the European Music Day 2022, from 2 to 30 June 2022. Without financial compensation.
  • 2022. Addendum, dated January 13, 2022, to the agreement for the transfer of spaces in Matadero Madrid signed between Madrid Destino Cultura Turismo y Negocio, S.A. and the DIMAD Foundation, dated July 18, 2012, for the holding of the “Mutant Costume Workshop” from February 15 to 19, 2022, which takes place within the framework of the Madrid Design Festival 2022 and a children's Costume Lab, on February 25 and 26, which culminates in the “Carnival of Companion Species” parade in Matadero Madrid on February 26, as part of Carnival 2022. Without financial compensation.
  • 2021. Minor service contract with the Spanish Agency for International Cooperation and Development, dated 10-09-21, for the “Organization and coordination of the 9th IDB Meeting of Teaching and Design Centers”. Economic consideration: 14,000€ (VAT not included).
  • 2020. Minor service contract with the Madrid City Council, Department of Economy, Innovation and Employment, Madrid Partnership and Brand Office, dated 14-04-20, for the design and production of customized office supplies for the Business Forum for Madrid. Economic consideration: 12,390€ (VAT not included).
  • 2020. Addendum, dated February 13, 2020, to the agreement for the transfer of spaces in Matadero Madrid signed between Madrid Destino Cultura Turismo y Negocio, S.A. (formerly called Madrid Arte y Cultura, S.A.) and the DIMAD Foundation, on July 18, 2012, for the co-organization of Matadero Madrid and Fundación DIMAD of the Mutant Workshop project. Without financial compensation.
  • 2019. Addendum, dated June 5, 2019, to the contract for the assignment of the use of part of warehouse 17 e) of Matadero Madrid, signed on July 18, 2012, between Madrid Arte y Cultura, S.A. (currently called Madrid Destino Cultura Turismo y Negocio, S.A.) and the Fundación Diseño Madrid, subject to an extension by agreement of May 31, 2017, for the exhibition “Recasa X: Open Design and Reuse”. Economic consideration: 659.87€.
  • 2019. Spanish Agency for International Cooperation for Development. Coordination and management work for the 8th BID Teaching and Design Meeting for the ACERCA program: 14,950€.
  • 2019. Addendum, dated February 11, 2019, to the agreement for the transfer of spaces in Matadero Madrid signed between Madrid Destino Cultura Turismo y Negocio, S.A. (formerly called Madrid Arte y Cultura, S.A.) and the DIMAD Foundation, on July 18, 2012, for the co-organization of Matadero Madrid and Fundación DIMAD of the Mutant Workshop project. Without financial compensation.
  • 2017. Extension agreement and addendum attached, dated May 31, 2017, to the contract for the assignment of the use of part of Nave 17 of Matadero Madrid, signed on July 18, 2012, between Madrid Destino, Cultura, Turismo y Negocio, S.A. and the Fundación Diseño Madrid
  • 2017. Spanish Agency for International Cooperation for Development. Coordination and management work for the 7th BID Teaching and Design Meeting for the ACERCA program: €15,000.
  • 2012. Contract for the transfer of part of Nave 17 of Matadero Madrid, signed on July 18, 2012, between Madrid Destino, Cultura, Turismo y Negocio, S.A. and the Fundación Diseño Madrid

List of agreements signed with a Public Administration since 2017:

  • 2022. Agreement, dated October 8, 2022, with the Union of Ibero-American Capital Cities (UCCI) for the organization of the 8th Ibero-American Design Biennial (BID22). Financial contribution: 17,000€.
  • 2022. Agreement, dated July 29, 2022, with the Madrid City Council for the organization of the sixth edition of Madrid Gráfica. Financial contribution: 75,000€.
  • 2021. Agreement, dated November 23, 2021, with Madrid Destino Cultura Turismo y Negocio, S.A., to carry out activities within the framework of the Madrid program, Christmas of encounter with Brazil. Without financial compensation.
  • 2021. Agreement, dated October 8, 2021, with the Union of Ibero-American Capital Cities (UCCI) for the holding of the 9th IDB Teaching and Design Meeting. Financial contribution: 17,000€.
  • 2021. Addendum, dated October 5, 2021, to the Agreement for the transfer of spaces in Matadero Madrid signed between Madrid Destino Cultura Turismo y Negocio, S.A. and the DIMAD Foundation dated July 18, 2012, for the holding of the “Toys” Seminar. Without financial compensation.
  • 2021. Agreement, dated August 14, 2021, with the Madrid City Council for the organization of the fifth edition of Madrid Gráfica. Financial contribution: 75,000€.
  • 2020. Addendum, dated February 1, 2021, to the Agreement for the transfer of spaces in Matadero Madrid signed between Madrid Destino Cultura Turismo y Negocio, S.A. and the DIMAD Foundation dated July 18, 2012 for the holding of the Workshop “There is life in other (virtual) worlds” from February 16 to 20, 2021, which will take place within the framework of the Madrid Design Festival 2021. Without financial compensation.
  • 2020. Collaboration Agreement with Madrid Destination, Culture, Tourism and Business, dated 18-11-20, for the 7th Ibero-American Design Biennial (BID20). Without financial compensation.
  • 2020. Agreement, dated September 15, 2020, with the Union of Ibero-American Capital Cities (UCCI) for the holding of the 7th Ibero-American Design Biennial (BID20): 11,000
  • 2020. Agreement, dated August 17, 2020, with the Madrid City Council for the organization of Madrid Gráfica 2020:70,000€
  • 2019. Agreement, dated August 27, 2019, with Madrid Destino, Cultura, Turismo y Negocio, for the organization of the exhibition “Cruz Novillo de Cine”: 70,000€
  • 2019. Agreement, dated June 12, 2019, with the Madrid City Council for the organization of Madrid Gráfica 2019:70,000€.
  • 2018. Agreement with the Madrid City Council for the organization of Madrid Gráfica 2018:70,000€.
  • 2018. Agreement with the Union of Ibero-American Capital Cities (UCCI) for the organization of the 6th Ibero-American Design Biennial (BID18): 11,000€.
  • 2017. Addendum to the Collaboration Protocol with the Madrid City Council. Without economic content.
  • 2017. Agreement with the Madrid City Council for the organization of Madrid Gráfica 2017: €63,000.

List of grants and public aid received since 2017:

  • 2022. Madrid City Council. Department of Culture, Tourism and Sports. Grant for festivals and cultural fairs 2022/2023, for the “Design in Japan” project, dated October 11, 2022: Financial contribution: 93,248.88€.
  • 2022. Community of Madrid: Grants to non-profit cultural entities to carry out cultural activities related to theater, music, dance, cinematography, visual arts and fashion as a creative discipline 2022 to the project “DESIGN IN JAPAN 2022”, dated September 15, 2022: Financial contribution: €10,000.
  • 2022. Madrid City Council: Nominative grant for the project “Organization of the 8th Ibero-American Design Biennial (BID22)”, dated July 21, 2022: Financial contribution: 80,000€.
  • 2021. Community of Madrid: Grants to non-profit cultural entities to carry out cultural activities related to theater, music, dance, cinematography, visual arts and fashion as a creative discipline 2021 to the “9th IDB Teaching and Design Meeting 2021” project, dated October 5, 2021: Financial contribution: €5,500.
  • 2021. Madrid City Council: Nominal grant of 07-06-2021, for the project “9th BID Meeting (Ibero-American Design Biennial) on Teaching and Design, and Student Exhibition/Bid_Est 21”: Financial contribution: 80,000€
  • 2020. Madrid City Council. Department of Culture, Tourism and Sports. Grant for independent spaces for contemporary creation 2020, for the development of their 2020-2021 programming: €29,703.48.
  • 2020. Spanish Agency for International Cooperation and Development. Nominative grant for the development and organization of the 7th Ibero-American Design Biennial (BID20): €50,000.
  • 2020. Ministry of Culture and Sports: Grants for Action and Cultural Promotion 2020 for the “7th Ibero-American Design Biennial (BID20)” project: 25,000€
  • 2020. Community of Madrid: Grants to non-profit cultural entities to carry out cultural activities related to theater, music, dance, cinematography, visual arts and fashion as a creative discipline 2020 to the “7th Ibero-American Design Biennial (BID20)” project: 7,000€
  • 2020. Spanish Cultural Action: Grants for the movement of guests from the “7th Ibero-American Design Biennial (BID20)” project: €5,000
  • 2020. Madrid City Council: Nominal grant for 21-05-2020, for the project “Organization of the 7th Ibero-American Design Biennial (BID20) and IDB itineraries in 2020:100,000€
  • 2019. Community of Madrid: Grants to non-profit cultural entities for carrying out cultural activities related to theater, music, dance, cinematography, visual arts and fashion as a creative discipline 2019, to the Love Cartón 2019 project: 7,000€
  • 2019. Madrid City Council: Nominative grant for the organization of itineraries for the Ibero-American Design Biennial, the 8th IDB Teaching and Design Meeting and the bid_est2019 exhibition, a sample of students: 100,000€.
  • 2018. Spanish Cultural Action_PICE Program: Help for guests at the 6th Ibero-American Design Biennial (BID18): €3,000.
  • 2018. Ministry of Culture and Sports: Grants for Action and Cultural Promotion 2018. Grant for the organization of the 6th Ibero-American Design Biennial (BID18): €15,000.
  • 2018. Spanish Agency for International Development Cooperation: Nominative grant for the organization of the 6th Ibero-American Design Biennial (BID18): €50,000.
  • 2017. Madrid City Council: Nominative grant for the organization of itineraries for the Ibero-American Design Biennial, the 7th IDB Teaching and Design Meeting and the bid_est2017 exhibition, student sample: €50,000.
  • 2017. Ministry of Culture and Sports: Grants for Cultural Action and Promotion 2017. Grant for the organization of the 7th BID Teaching and Design Meeting: €15,000.