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Dimad

We welcome you

The Designers Association of Madrid or Dimad is a project to pool the energies of professionals with years of experience and of young professionals, who are just starting out and who are struggling to make their way. Only by joining us will it be possible to draw a more favorable design landscape. Of all designs.

Dimad starts from a broad concept of design. Design understood as the culture of the project. This open idea fits all those who work, are interested in or are linked, in one way or another, to design: designers, teachers, architects, editors, art directors, managers, businessmen, students, historians, critics, architects...

Everyone, welcome to Dimad.

Design is a beginning, not an end.

Design is not a branch of art even though it is closely linked to creation. But above all, design cannot be an end in itself. We design in the environment and for the environment. Design must be a discipline of public utility, which is why it is loaded with the future.

Something is happening in Madrid.

Something that has to do with their vital and open nature. With the energy of a city that moves fast, somewhat chaotic, that always seems to be unfinished, but that is beginning to believe in itself.

Designers, who are quite a few of us in Madrid, now have to play a key role. It is we, the design professionals in all their fields, who must address society to explain who we are and what we do. To demonstrate that design, in addition to being a major cultural factor, is also a vector of economic progress. Pedagogical about the usefulness of design, through design itself, is now our job.

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Design has established itself as a key productive activity, whose process, based on innovation, plays a significant and structural role in the development of both culture and the economy. The growing role of design in society is reflected in the exponential increase of professionals and their international projection, the proliferation of specialized educational centers and the growing interest of the media, the press and events dedicated to the sector. These factors have paved the way for design to become socially established as a profession in constant evolution, where the quality of the work of our designers is recognized beyond our borders.

In recent decades, design has become an indispensable creative engine, closely linked to the development of industry and services. It has become a strategic factor for dynamization and economic progress in an increasingly globalized society.

This momentum can only be sustained through the organized interaction of the four key agents involved: companies, schools, public administrations and designers.

In addition, design shapes a universe of products and services that respond precisely to the cultural characteristics of our society. Nowadays, it is an indispensable part of cultural heritage, present in museums, exhibition halls and promotional spaces, as well as in those companies that integrate design values into their production and communication strategies.

Team

On December 14, 2022, an Ordinary and Extraordinary General Assembly of the Association took place, from which the new Board of Directors of DIMAD, composed of the following members, was elected.

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Javier Sanz Cortés
President

Director of the Degree in Product Design at ESNE. He was Design Director at Mormedi, Maurice Lacroix, Sandoz, Viceroy and Garza-Diviloc.

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Dario Assante
Secretary

Learning Architect. He was Director of IED Madrid and Member of the Scientific Committee and the Executive Committee of the IDB. He has also worked as an architect.

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Carmen Martínez Trillo-Figueroa
Treasurer

Doctor and Professor of Fashion Design at the University of Navarra and ESIC University. She was formerly Founder/Creative at TRILLO @CO.

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Tomás Antón Escobar
Vocal

Director of User Experience at Unicaja. He directed Digital Design and Strategy departments at companies such as Liberbank and Everis.

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Mª Luisa Walliser Martín
Vocal

Doctor and Coordinator of the Degree in Integral Design and Image Management at the Rey Juan Carlos University of Madrid. She was Co-founder of Cubo3 Arquitectura.

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Susana Sancho Céspedes
Vocal

Co-founder and Creative Director of Noviembre Estudio. She is a professor of the Degree in Integral Design and Image Management at URJC.

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David de Prado Vázquez
Vocal

Global Director of Design at IKEA, Financial Services and Food, he was previously Director of Strategic Design and Services at BBVA. He is also a teacher.

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Daniel García Sánchez
Vocal

Co-founder and CEO of Woodendot, he was an Industrial Designer at GPD, Grupo Acciona. He teaches at Nebrija University and at IED.

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Miguel Leiro Fernández-Cuesta
Vocal

President of the Office of Design and Director at Miguel Leiro Design. He is also a Tutor Professor in the Master's Degree in Product Design at IED.

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Antonio Jesús Luna
Vocal

Co-editor of ROOM Design. Project Director at TEXTOLIA. He is also a Professor at the University of Córdoba, at UFV, IED and IADE.

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Frédéric Misik
Vocal

Director and Founder of Misikdesign, he was a Senior Product Designer at Mormedi. He manages the University Master's Degree in Product Design at ESNE.

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Adolfo Nadal Serrano
Vocal

Director and Founder of Misikdesign, he was a Senior Product Designer at Mormedi. He manages the University Master's Degree in Product Design at ESNE.

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Gianluca Pugliese
Vocal

Italian Design Ambassador. Founder of LOWPOLY, WASP distributor. Professor of Technology and Sustainability at IE University.

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Luis Conde Arranz
Vocal

Doctor, Coordinator and Professor of the Master's Degree in Interactive Design, at the Escuela Superior de Diseño de Madrid ESDM. Expert in Creativity Applied to Design.

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Enrique Bordes Cabrera
Vocal

Doctor, Graphic and Space Designer, he is currently a teacher at UPM, in the ETSAM Department of Graphic Ideation. He has also worked as an Architect.

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Statutes

Statutes are the fundamental rules that regulate Dimad. It is a document without the character of a legal norm, although they are binding on all partners. In this section you can learn about the Association's Statutes and Internal Regime Rules.

Madrid Design Foundation

The Madrid Design Foundation was established on December 1, 2006 on the initiative of the Madrid Designers Association. Its lines of action focus on the promotion of design in Madrid, creating strategies for its development and dissemination in the fields of culture, business, public and private institutions, and on establishing relationships with other related organizations. Through these actions, the Foundation seeks to improve and optimize the relationship between design and companies and industries, in addition to strengthening institutional and international relations, with a special focus on Ibero-America and Europe. It also collaborates with other Spanish entities specialized in the promotion of design.

To achieve these objectives, the Madrid Design Foundation manages an emblematic space for the promotion of design in Matadero Madrid: the Design Center, the result of an agreement signed with the Madrid City Council. In this space, several projects have been developed in line with the Foundation's mission, such as the Ibero-American Design Biennial, Madrid Gráfica and the Design Months. To date, these events have involved the collaboration of embassies and governments of countries such as the Netherlands, Finland and France.

At the institutional level, the foundation maintains collaboration agreements with numerous public entities and private companies, actively participating in carrying out studies such as “Design in Madrid” and in the elaboration of the bases for a Strategic Plan for Industrial Design, prepared for the General Directorate of Industry, Energy and Mines of the Community of Madrid. In addition, it has created Factor Diseño, a platform for local companies whose objective is to value design as a key factor in economic and business development, through various initiatives.

Our accounts

At Dimad, we are committed to the responsible and transparent management of the resources we receive. We believe that the trust of our partners and collaborators is essential to continue to promote design as an engine of change, and for this reason, we are accountable in a clear and accessible way: