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Dimad
We welcome you
The Designers Association of Madrid or Dimad is a project to pool the energies of professionals with years of experience and of young professionals, who are just starting out and who are struggling to make their way. Only by joining us will it be possible to draw a more favorable design landscape. Of all designs.
Dimad starts from a broad concept of design. Design understood as the culture of the project. This open idea fits all those who work, are interested in or are linked, in one way or another, to design: designers, teachers, architects, editors, art directors, managers, businessmen, students, historians, critics, architects...
Everyone, welcome to Dimad.
Design is a beginning, not an end.
Design is not a branch of art even though it is closely linked to creation. But above all, design cannot be an end in itself. We design in the environment and for the environment. Design must be a discipline of public utility, which is why it is loaded with the future.
Something is happening in Madrid.
Something that has to do with their vital and open nature. With the energy of a city that moves fast, somewhat chaotic, that always seems to be unfinished, but that is beginning to believe in itself.
Designers, who are quite a few of us in Madrid, now have to play a key role. It is we, the design professionals in all their fields, who must address society to explain who we are and what we do. To demonstrate that design, in addition to being a major cultural factor, is also a vector of economic progress. Pedagogical about the usefulness of design, through design itself, is now our job.
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Design has established itself as a key productive activity, whose process, based on innovation, plays a significant and structural role in the development of both culture and the economy. The growing role of design in society is reflected in the exponential increase of professionals and their international projection, the proliferation of specialized educational centers and the growing interest of the media, the press and events dedicated to the sector. These factors have paved the way for design to become socially established as a profession in constant evolution, where the quality of the work of our designers is recognized beyond our borders.
In recent decades, design has become an indispensable creative engine, closely linked to the development of industry and services. It has become a strategic factor for dynamization and economic progress in an increasingly globalized society.
This momentum can only be sustained through the organized interaction of the four key agents involved: companies, schools, public administrations and designers.
In addition, design shapes a universe of products and services that respond precisely to the cultural characteristics of our society. Nowadays, it is an indispensable part of cultural heritage, present in museums, exhibition halls and promotional spaces, as well as in those companies that integrate design values into their production and communication strategies.
Team
On December 14, 2022, an Ordinary and Extraordinary General Assembly of the Association took place, from which the new Board of Directors of DIMAD, composed of the following members, was elected.
Javier Sanz Cortés
President
He graduated in Fine Arts with a specialization in Design from the Complutense University of Madrid and winner of the “Praemium Europa Universitas-Industry” award from the University-Business Foundation. He heads the Official Degree in Product Design at UDIT.
Tomás Antón Escobar
Secretary
Senior computer engineer specialized in HCI (Human Computer Interaction). Currently, Director of Digital Design at Unicaja. Previously, as an interaction designer, he has collaborated and directed projects for numerous national and international clients.
Dario Assante
Vocal
Architect from the Venice University Institute of Architecture, with more than 20 years of experience in managing undergraduate and graduate educational institutions in face-to-face, online and hybrid formats. He is currently Director General at IEPP, Higher Education Center at Metrodora Education.
Carmen Martínez Trillo-Figueroa
Vocal
With more than 30 years of experience in design, teaching and research, his career has focused on sustainable fashion, art and culture, with the aim of promoting a more responsible, creative and diverse industry. She is an associate professor at ESIC Business & Marketing School in the Master's Degree in Sustainable Fashion Business Management.
Susana Sancho Céspedes
Treasurer
Doctor of Humanities. Co-founder and Creative Director of Noviembre Estudio. She is a professor of the Degree in Integral Design and Image Management at URJC.
Mª Luisa Walliser Martín
Vocal
Doctor and Coordinator of the Degree in Integral Design and Image Management at the Rey Juan Carlos University of Madrid. She was Co-founder of Cubo3 Architecture.
David de Prado Vázquez
Vocal
Global Director of Design at IKEA, Financial Services and Food, he was previously Director of Strategic Design and Services at BBVA. He is also a teacher.
Daniel Garcia Sanchez
Vocal
Co-founder and CEO of Woodendot, he was an Industrial Designer at GPD, Grupo Accioná. He teaches at Nebrija University and at IED.
Miguel Leiro Fernández-Cuesta
Vocal
President of the Office of Design and Director at Miguel Leiro Design. He is also a Tutor Professor in the Master's Degree in Product Design at IED.
Antonio Jesús Luna
Vocal
Co-editor of ROOM Design. Project Director at TEXTOLIA. He is also a Professor at the University of Córdoba, at UFV, IED and IADE.
Frédéric Misik
Vocal
Director and Founder of Misikdesign, he was a Senior Product Designer at Mormedi. He manages the University Master's Degree in Product Design at ESNE.
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Adolfo Nadal Serrano
Vocal
Director and Founder of Misikdesign, he was a Senior Product Designer at Mormedi. He manages the University Master's Degree in Product Design at UDIT.
Gianluca Pugliese
Vocal
Italian Design Ambassador. Founder of LOWPOLY, WASP distributor. Professor of Technology and Sustainability at IE University.
Luis Conde Arranz
Vocal
Doctor, Coordinator and Professor of the Master's Degree in Interactive Design, at the Escuela Superior de Diseño de Madrid ESDM. Expert in Creativity Applied to Design.
Enrique Bordes Cabrera
Vocal
Doctor, Graphic and Space Designer, he is currently a teacher at UPM, in the ETSAM Department of Graphic Ideation. He has also worked as an Architect.
Statutes
Statutes are the fundamental rules that regulate Dimad. It is a document without the character of a legal norm, although they are binding on all partners. In this section you can learn about the Association's Statutes and Internal Regime Rules.
Transparencia
Ponemos a tu disposición toda la información relacionada con la gestión responsable y transparente de los recursos que recibimos, a través de nuestra página dedicada a la transparencia.
Madrid Design Foundation
The Madrid Design Foundation was established on December 1, 2006 on the initiative of the Madrid Designers Association. Its lines of action focus on the promotion of design in Madrid, creating strategies for its development and dissemination in the fields of culture, business, public and private institutions, and on establishing relationships with other related organizations. Through these actions, the Foundation seeks to improve and optimize the relationship between design and companies and industries, in addition to strengthening institutional and international relations, with a special focus on Ibero-America and Europe. It also collaborates with other Spanish entities specialized in the promotion of design.
To achieve these objectives, the Madrid Design Foundation manages an emblematic space for the promotion of design in Matadero Madrid: the Design Center, the result of an agreement signed with the Madrid City Council. In this space, several projects have been developed in line with the Foundation's mission, such as the Ibero-American Design Biennial, Madrid Gráfica and the Design Months. To date, these events have involved the collaboration of embassies and governments of countries such as the Netherlands, Finland and France.
At the institutional level, the foundation maintains collaboration agreements with numerous public entities and private companies, actively participating in carrying out studies such as “Design in Madrid” and in the elaboration of the bases for a Strategic Plan for Industrial Design, prepared for the General Directorate of Industry, Energy and Mines of the Community of Madrid. In addition, it has created Factor Diseño, a platform for local companies whose objective is to value design as a key factor in economic and business development, through various initiatives.
Órganos de gobierno
Los órganos de gobierno de la Fundación DIMAD están compuestos por el patronato y el consejo rector. Ninguno de los integrantes de dichos órganos recibe remuneración por su participación.
Carmen Martínez Trillo-Figueroa
Chairwoman
With more than 30 years of experience in design, teaching and research, his career has focused on sustainable fashion, art and culture, with the aim of promoting a more responsible, creative and diverse industry. She is an associate professor at ESIC Business & Marketing School in the Master's Degree in Sustainable Fashion Business Management.
Delfina Morán
Secretary
Doctor in Design from the University of Malaga. She has a long professional career as a multimedia and interaction designer, combined with her teaching activity at the UDIT and as a researcher in the field of design.
Carlos Baztán
Patron
Senior architect from the Escuela Técnica Superior de Arquitectura de Madrid. Throughout his career, he has held positions of high responsibility in the three Spanish public administrations, state, regional and local, leaving his mark on key institutions such as the Ministry of Culture, the Community of Madrid and the Madrid City Council.
Javier Sanz Cortés
Patron
He graduated in Fine Arts with a specialization in Design from the Complutense University of Madrid and winner of the “Praemium Europa Universitas-Industry” award from the University-Business Foundation. He heads the Official Degree in Product Design at UDIT.
Susana Sancho Céspedes
Patron
Doctor of Humanities. Co-founder and Creative Director of Noviembre Estudio. She is a professor of the Degree in Integral Design and Image Management at URJC.
Tomás Antón Escobar
Patrono
Ingeniero superior informático especializado en HCI (Human Computer Interaction). Actualmente, Director de Diseño Digital en Unicaja. Anteriormente, como diseñador de interacción, ha colaborado y dirigido proyectos para numerosos clientes del ámbito nacional e internacional.
Transparency
We provide you with all the information related to the responsible and transparent management of the resources we receive, through our page dedicated to transparency.