Fresh Product 2025

After the last edition in 2021, we returned with enthusiasm to continue strengthening the product design community.

The form for project registration will open very soon.

Producto Fresco brings together in each call the highlights of product design made in Madrid in the last year. This event has become an unavoidable call for design professionals, students, studios and companies in the sector, in which to show, share and connect with the most current product design ecosystem.

Producto Fresco is a project of DIMAD, the Association of Designers of Madrid, based in the Design Center, Matadero Madrid and a member of READ, the Spanish Network of Design Associations. Since 2018, the project has expanded its geographical reach through the participation of one of Read's associations, which this year will be EIDE - Basque Design Association/Euskal Design in Elkartea, with which we will arrive in the Basque Country and Navarra.

This call is open to all designers, design studios, students and companies that carry out their activities within the Community of Madrid and the Basque Country.

Those projects designed, produced or marketed between January 1, 2024 until the closing date of this call on May 5, 2025, may be registered.

All proposals will be evaluated by a selection committee that we will announce in the coming days. The selected projects will be part of the collective exhibition Fresh Product 2025, which will take place at the Design Center of Matadero Madrid, between June 12 and mid-September.

The registration of proposals in the 2025 Fresh Product Call is free of charge.

After the deliberation of the selection committee, all those selected projects will be able to become part of the Fresh Product 2025 exhibition after paying their corresponding fee. (See participation fees in the rules of this call).

To celebrate the return of Fresh Product, we are happy to announce that all members of DIMAD and EIDE whose projects are selected will be able to participate free of charge.

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