June 2010 marked the opening of Cartográfica Madrid Diseña at Central de Diseño, just as Straight to Business: Icograda Design Week was taking place in Madrid. An innovative event devoted to graphic design made in and for Madrid. A collaborative project approached from the concepts of networking and community- the designers that made up the show were selected by each other following diffuse curating criteria through the www.cartografica.org website.
This methodology has allowed us to bring together amateur designers and well-established professionals. This exhibition challenged all formats and perspectives common to this type of initiative.