Producto Fresco was born in 2012 with the aim to annually showcase product design projects made in the previous year in Madrid in the wide sense: people who live in or feel they are from Madrid and companies from our region.
To this end, an open call is set up to submit projects that will later be selected by a jury and exhibited at Central de Diseño Matadero Madrid. The exhibition is complemented by a catalogue that includes all the information on each piece, and a website that serves as an online platform from which shed light on the selected projects at an international level.
Website sponsored by the Spanish Ministry of Education, Culture and Sports