Open call > Open Call for the exhibition Producto Fresco 2017
27.03.2017 a 08.05.2017

Open Call for the exhibition Producto Fresco 2017

Open call

Producto Fresco reaches its sixth edition, a project that presents a sample of the best industrial and product design created in the last year in Madrid.

On this occasion, the participating pieces will be exhibited from June 8th to July 28th at Central de Diseño de Matadero Madrid.

This year´s venue will include some updates that will try to delve deeper into Producto Fresco´s original values: To become a platform that sheds light on new industrial and product design trends created in Madrid; and to map the here and now of local designers. To accomplish this, different categories have been created: professional, academic project, student and project in process. The main idea behind this is to highlight the present continuous of design, from students who just finished their final major project, professionals who have launched a new product on the market in the last year, or professionals who are developing a project and are searching for sponsorship via crowdfunding campaigns.

In the last five years, Producto Fresco has become a platform, display window and a thermometer for design. It allows us to showcase the trendiest projects and at the same identifies problems and needs that designers must face in their everyday life: from small entrepreneurs that must undertake all production, marketing and advertising tasks, to big companies that assimilate design in their DNA.

At Central de Diseño´s exhibition, DIMAD emphasizes on fostering design in a plural, open and intergenerational manner, where the professional public can learn from the exhibited projects and the general public can enjoy and value product design as part of the local culture, as they have done in previous editions.



Each of these projects will be previously selected by a jury comprising of Blanca Drake (Chief of Communication for Vitra España), Edgar González (chairman for Bachelor in Design IE ) and Vicente Porres (Product Design Manager at Noviembre Estudio). They will evaluate the projects submitted before May 8th.

Terms and enrolment

  • More information on terms and conditions here.
  • Enrolments here.
Website sponsored by the Spanish Ministry of Education, Culture and Sports
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