Organized by Madrid City Council and DIMAD with the support of the Madrid Business Forum, Madrid Gráfica aims to show the value of graphics for visual communication, culture and economy in our society.
Madrid Gráfica is articulated through more than a dozen exhibitions and activities in emblematic places of the city, with the aim of pointing out Madrid as a reference city for graphics, an essential language for expressing reality and serving as an example of the function of design as an activity committed to the environment.
Among the exhibitions, «Ciudad Persona» (Person City) stands out, a collective exhibition of almost 600 posters to reflect on the humanisation of the city. This exhibition can be seen in La Nave. A selection of the 100 best works -selected by an international committee- will be at the Central de Diseño de Matadero Madrid, Plaza Juan Goytisolo (in front of the Reina Sofía Museum) and Plaza de Oriente.
In parallel there will be individual exhibitions of the members of the selection committee of this edition of Madrid Gráfica, four outstanding graphic designers: Milton Glaser (USA), Philippe Apeloig (France), Teresa Sdralevich (Italy/Belgium) and Armando Milani (Italy).
Madrid Gráfica also includes other collective exhibitions, such as «Poster for Tomorrow».