Agenda > Open call > Madrid Gráfica 19 | Sustainable cities
23.07.2019 a 20.08.2019

Madrid Gráfica 19 | Sustainable cities

Open call

What: Open call for posters

When: Up to august 20th

Weekdays: Mo, Tu, We, Th, Fr, Sa, Su

Following the success of the first two editions of Madrid Gráfica, that have set the bar high, DIMAD and Madrid City Council, supported by the Business Forum for Madrid, call on all graphic designers to take part in the poster exhibition of MadridGráfica19 with the motto Sustainable Cities.

Submit your design until 20th August. A professional jury will choose the one hundred most creative and original ones, that will be showcased at La Central de Diseño – Matadero Madrid and in two landmark open air locations of the city: Plaza de Oriente and Plaza Juan Goytisolo.

Content and motto

The content of this second open call will move around Innovation and Sustainability in the future cities. And “Sustainable Cities” should be both the content and motto to be included -in the chosen language- in all the posters by the author or authors.

70% of the global population live in large cities that take up just 2% of the Earth’s surface. This enormous urban population consumes 60% of all available resources: energy, food, water. Large cities are also responsible for the highest rates of contamination and are where most of the planet’s solid waste is produced. But also, at the same time, the large cities are where talent and most university life are concentrated, where most economic resources are being reinvested, where business activities are most intense and where cultural life is most active.

Rebalancing the needs of a high demographic concentration with social wellbeing; applying our technological skills to urban organisation, along the lines of what is known as “smart cities”; showing our innovative ability to reduce environmental contamination and waste management; juggling economic activities with an essential halt to global warming. These are all urgent challenges to maintain and increase the quality of life in our cities.

The motto Sustainable Cities for this call for posters to Madrid Gráfica 2019 summarises these challenges.

Sustainable cities are also number 11 of the 17 global objectives of the United Nations. And it is precisely this concept that encourages a growing reflection and concern in universities, businesses and think tanks around three parameters, which Sustainable Cities also aims to stimulate:

Social Sustainability: This concerns the continuous improvement of the balance of our society;

Economic Sustainability: This guarantees sufficient practices to maintain or improve the level of life of the population as a whole;

Ecological Sustainability: This enables us to address and resolve the problems of contamination and quality of life in every city and global environmental problems, avoiding any unwanted consequences of our practices and pace of life.

So, the main challenge for innovation in the city at the present time concerns sustainability understood as a broad and cross-cutting concept, not just environmental.

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